Figuring out the best AI for on-page SEO can feel like a puzzle these days, right? With AI search changing how we find things online, it's important to know which tools can help your website get noticed. We're going to look at some of the top AI tools that can help you with your keywords and rankings, making sure you stay visible in this new digital landscape. It's not just about traditional search anymore; AI is a big part of it now.

Key Takeaways

• Rankability is a good starting point for checking your visibility across different AI platforms and fixing any issues directly.

• Tools like Surfer AI Tracker and Keyword.com AI Tracker offer ongoing reports and competitor views to keep tabs on your performance.

• SE Ranking's AI Overview Tracker and Nightwatch LLM Tracking provide ways to monitor how your brand appears in AI-generated answers and conversational search.

• Writesonic GEO and Otterly AI focus on optimizing for AI search specifically, helping you understand brand mentions and improve visibility.

• Koala AI, Keywordly, Frase, and others offer various features from content creation assistance to deep keyword research, all aiming to boost your on-page SEO in the age of AI.

1. Rankability

So, you're trying to get your content seen, not just by Google, but by the new AI chatbots too? It's a whole new ballgame, and that's where tools like Rankability come in. Basically, it's an AI-powered system built by SEO folks who know their stuff, aiming to make your content shine for both traditional search and AI platforms. They've packed it with features to help you figure out what people are actually looking for, write better content, and then keep an eye on how it's doing.

One of the coolest parts is the Content Optimizer. It gives your existing articles a "rankability score," showing you how well they stack up against what's already on page one of Google. It then suggests what you need to tweak to make it better. I tried it on an article that had dropped in the rankings after a Google update, and the tool pointed out exactly what was missing. After I made the suggested changes, the article started climbing back up, even hitting the number one spot for a bunch of keywords.

Here's a quick look at what it offers:

• Content Optimizer: Real-time suggestions to improve your articles based on their current performance and competitor analysis.

• Keyword Finder: Helps you discover relevant keywords and questions people are asking, not just for Google but for AI models too.

• Content Monitor: Tracks how well your content stays relevant over time in both organic search and AI results.

• Briefs and Outlines Generator: Quickly creates content outlines and briefs based on your target keywords.

They're also working on an AI Analyzer, which sounds pretty neat for tracking how visible your brand is in AI-generated answers. It's all about making sure your content doesn't get lost in the shuffle as search evolves. Getting your content noticed by AI is becoming just as important as traditional SEO.

The way people find information is changing fast. AI models are getting really good at pulling together answers from the best content out there. This means having solid SEO basics, like clear writing and good structure, is more important than ever for AI visibility. If your SEO isn't up to par, AI might just skip over your content entirely.

Rankability starts at $149 a month, and they offer a 7-day free trial, so you can give it a spin before committing. It feels like a tool designed to help you actually win at getting seen, no matter how search changes. You can check out their AI content optimization features to see how it might fit into your workflow.

2. Surfer AI Tracker

Surfer SEO has been a go-to for content optimization for a while now, and they've jumped into the AI tracking game with their AI Tracker. Launched in mid-2025, this tool is designed to keep an eye on how your brand or specific keywords are showing up in AI-generated search results. Think Google's AI Overviews, ChatGPT, and Perplexity – places where traditional rank tracking just doesn't cut it anymore.

It's basically your early warning system for AI search visibility.

What's neat about it is that it doesn't just tell you if you're there; it gives you insights. You can see which pages are being cited by AI models, which is pretty handy for understanding what content is hitting the mark. They also provide weekly trend reports, so you can spot changes over time. For current Surfer users, it fits right into their existing workflow, which is a big plus. It's an add-on, so it comes at an extra cost, starting around $95 a month for a set number of tracked prompts.

Here’s a quick look at what it tracks:

• Brand mentions across major AI search platforms.

• Specific prompts you're targeting.

• Which sources AI models are using.

While it's a newer feature and doesn't have a ton of historical data yet, having a metric for AI visibility is a game-changer for many businesses that previously had no way to measure their presence in these emerging search environments. It's a smart move for anyone already invested in the Surfer ecosystem and looking to future-proof their SEO strategy.

It's worth noting that the AI landscape is always shifting, and LLM variability means you might see some fluctuations. But for getting a handle on your brand's footprint in AI search, Surfer AI Tracker is a solid contender, especially if you're already using their other tools.

3. Keyword.com AI Tracker

Keyword.com has jumped into the AI tracking game with its AI Tracker tool. It's designed to show you where your website or brand is showing up in AI-generated responses across a bunch of different platforms. Think ChatGPT, Perplexity, Gemini, Claude, and even Google's AI Overviews. This isn't just about seeing if you're there; it also tracks citations, which is pretty neat for understanding how AI is referencing your content. Plus, you get competitive analysis and even sentiment monitoring, so you can see if the mentions are good or bad.

The pricing model is credit-based, which can be a bit different if you're used to flat monthly fees. It starts at $24.50 a month for 50 credits. You can schedule checks manually or set them to run weekly. They do offer a 14-day free trial, which is always a good way to kick the tires.

Here's a quick look at what it covers:

• Cross-engine monitoring: Checks multiple AI platforms.

• Citation tracking: Shows if and where your content is cited.

• Competitive analysis: Lets you see what others are doing.

• Sentiment monitoring: Gauges the tone of AI mentions.

One thing to keep in mind is that public reviews specifically for the AI Tracker module are a bit thin on the ground. Most of the chatter seems to be about their older, more established rank tracker. Some users have mentioned concerns about how quickly credits get used up, especially if you're running checks more often, and that AI answers can sometimes vary quite a bit. It seems like this tool is best for teams who can really dial in their tracking scope to match their credit budget.

If you're looking to understand your brand's footprint in the evolving AI search landscape, Keyword.com's tool is worth a look, especially with that free trial to test out how your content appears in AI responses.

4. SE Ranking AI Overview Tracker

SE Ranking has been a solid player in the SEO world for a while, and they've jumped into the AI tracking game with their AI Overview Tracker. It’s part of their bigger platform, which is nice because you don't have to jump between a bunch of different tools.

This tracker basically helps you see if your website is showing up in those AI-generated answers that Google is starting to push out. You pick the keywords you care about, and it tells you how often they trigger an AI overview and if your site is one of the sources they pull from. It’s pretty neat to compare how you rank in regular search results versus how you show up in the AI answers. You can also check out which competitors are getting featured in these AI snippets.

Here’s a quick look at what it does:

• Identifies keywords that trigger AI Overviews.

• Shows if your site is cited as a source.

• Compares your AI ranking against traditional organic rankings.

• Reveals which competitors are appearing in AI results.

SE Ranking’s AI Overview Tracker is integrated right into their main SEO suite. This means you get AI-specific insights alongside your usual rank tracking, site audits, and competitor analysis, all in one place. It’s a good way to get a feel for how AI search might be impacting your visibility without needing a separate, specialized tool. They also allow you to integrate keyword research and competitor analysis data directly into your preferred AI assistants.

They offer different plans, and the AI Tracker is included in most of them. For example, their Business plan, which costs around $207.20 per month when billed annually, gives you unlimited access to the AI Tracker. It’s a pretty good deal if you're already using SE Ranking for your other SEO needs. It helps you understand how AI perceives your digital footprint, which is important for being recommended by next-generation search engines AI search engines.

5. Nightwatch LLM Tracking

Nightwatch has been around for a while, helping folks keep tabs on their website rankings. Now, they've jumped into the AI game with their LLM Tracking feature. It's basically an extension of their existing SEO platform, letting you see how your brand shows up in responses from AI models like ChatGPT and Claude. Think of it as adding new 'search engines' to your tracking list, right alongside Google and Bing.

This feature is still in beta, but it's already pretty neat. You can target specific locations, get daily updates, and look at metrics that are specific to LLMs, like average rank and how your keywords are distributed. It also lets you create custom views, so you can see your AI data mixed in with your regular search engine results. Nightwatch aims to bring together traditional rank tracking with this new AI visibility.

It's a smart move for businesses that want to understand their presence in the evolving AI search landscape. Without tools like this, you're essentially flying blind when it comes to how generative AI might be influencing your audience's perception or their path to your site.

Here’s a quick look at what you can do:

• Monitor AI Responses: See where your brand or content appears in AI-generated answers.

• Track LLM Performance: Use metrics like Average Rank and Rank Distribution for AI models.

• Targeted Tracking: Set up precise location targeting for your AI visibility checks.

• Custom Views: Combine LLM data with traditional search engine rankings.

Nightwatch offers a free trial, so you can test out their keyword ranking reports and see if the LLM tracking fits your needs. It's a solid option for those already using Nightwatch or looking for a unified approach to SEO and AI tracking.

6. Writesonic GEO

Writesonic is stepping into the AI search arena with its GEO (Generative Engine Optimization) tool. Think of it as a specialized tracker for how your brand shows up in AI-generated answers, which is a bit different from the usual SEO that focuses on traditional search results.

This new approach is all about getting your brand noticed where AI is doing the answering. While traditional SEO has been the go-to for visibility, GEO is becoming important for businesses wanting to be seen in the fast-changing world of AI content. Writesonic GEO acts like an "Ahrefs for AI platforms," keeping tabs on your brand across different AI models like ChatGPT, Google Gemini, and Claude. It even gives you competitor comparisons and checks the general feeling about your brand mentions.

Here's what Writesonic GEO helps you track:

• Brand Mentions: See how often your brand is mentioned in AI responses.

• Sentiment Analysis: Understand if those mentions are positive, negative, or neutral.

• Competitor Benchmarking: Compare your AI visibility against your competitors.

• AI Crawler Analytics: See when AI bots visit your site.

Early users have found some surprising gaps in their AI visibility. For example, one test showed a brand appearing in a large percentage of relevant AI answers with mostly positive feedback. The platform provides suggestions on how to improve your presence and offers unique analytics about AI bot activity on your site. While AI search results can change a lot, GEO focuses on trends in mention frequency rather than exact rankings. It's currently a leader in this specific AI optimization space, even as traditional SEO tools start adding basic AI features.

The landscape of online information is shifting. As AI becomes a primary source for answers, strategies that focus solely on traditional search engine rankings might miss out on significant opportunities. GEO tools like Writesonic's are designed to address this gap, helping brands secure visibility in these emerging AI-driven information channels.

Writesonic also offers a broader suite of tools that can speed up your SEO research and content creation process by pulling in real-time data from various SEO tools. This means you can get specific, actionable tips for improving your content, like identifying missing keywords or suggesting better content structures. It's a way to get a handle on AI search optimization without getting too bogged down in technical details.

7. Otterly AI

Otterly AI is a tool that helps you keep an eye on your brand across different AI platforms. Think of it like a watchdog for your online presence, but specifically for AI-generated search results. It monitors things like Google's AI Overviews, ChatGPT, and Perplexity, so you know where your brand is showing up – or not showing up.

This can save a ton of time. Instead of manually checking all these places, Otterly AI does it for you. Users have mentioned saving up to 80% of the time they used to spend on these checks. It tracks specific prompts, looks at which links are being cited, and gives you a "Brand Visibility Index" to see how you're doing overall. You can also export all this data if you need to share it or do more detailed analysis.

Here's a quick look at what it offers:

• Automated Brand Monitoring: Keeps tabs on your brand across major AI search engines.

• Prompt Tracking: Lets you see how your content performs for specific AI queries.

• Link Citation Audits: Checks if your website links are being used in AI responses.

• Brand Visibility Index: A key metric to gauge your presence in AI search.

• Exportable Reports: Get your data in a format you can work with.

The focus here is on making sure your brand is seen and correctly represented in the new world of AI-driven information. It's about understanding how AI interprets and presents your content to users, which is a pretty big deal these days.

Otterly AI seems to be doing well with its users, getting perfect scores on platforms like Product Hunt. One case study even showed a company getting the #1 spot in ChatGPT results. The pricing starts pretty reasonably at $29 a month for tracking a limited number of prompts, going up to $989 for more extensive use. It's a good option if you're looking to get a handle on your brand's AI visibility without a massive investment upfront, especially if you're trying to understand Generative Engine Optimization (GEO) principles.

8. Koala AI

Koala AI is a tool that helps content creators work faster and get better SEO results. It's pretty straightforward to use, which is nice when you're trying to get a lot done. You can customize a bunch of things before it even starts writing, like the tone of voice you want, how long the article should be, and even the outline. This means you get content that's closer to what you actually need right from the start.

One of the cool things is that it can generate up to 5,000 words for free each month. That's enough for a couple of blog posts, which is great if you're just starting out or on a tight budget. If you need more, their paid plans kick in at a reasonable $9 a month for 15,000 words. They also have a discount code, COUPON15, for 15% off all payment plans.

Koala AI is a good option for SEO writers, professionals, and website owners who are watching their spending. It's designed to help you improve your workflow and boost your SEO performance. It's not just about churning out words; it's about creating content that has a better chance of ranking.

Here’s a quick look at what you can tweak:

• Tone of Voice: Pick from various styles to match your brand.

• Word Count: Set a specific length for your content.

• Outline Customization: Structure your article before generation.

• Target Keyword: Optimize for specific search terms.

• Target Country: Tailor content for a particular region.

• Language: Choose from over 100 languages.

The ability to fine-tune the output before generation is a big plus. It saves time on editing and ensures the content aligns with your specific goals, whether that's for a blog, product description, or something else entirely. This level of control is what makes tools like this stand out.

While Koala AI is great for content creation, remember that the search landscape is changing. With things like AI Overviews, just ranking #1 might not be enough. You need to think about how your content appears in these new formats too.

9. Keywordly

Keywordly is a tool that's been popping up, and it's got some interesting features for anyone trying to get their content seen, not just by people, but by AI too. It's not just about traditional SEO anymore; we're talking about Generative Engine Optimization, or GEO. This means making sure your content is something AI models like ChatGPT can understand and trust. Keywordly helps with this by looking at how your brand shows up in AI responses.

This tool offers a pretty wide range of keyword research capabilities. You can look for keywords for Google and Bing ads, find related and long-tail keywords, and even dive into conversations happening on Reddit and Quora. It's also handy for spotting keyword gaps between you and your competitors, and finding specific product keywords for places like Amazon. They claim you can get hundreds of ideas from just one seed keyword, which sounds pretty useful if you're stuck.

One of the standout features is its ability to analyze how your website performs across different language models. It gives you optimization suggestions to boost your brand's visibility within these AI systems. This focus on AI visibility is what sets Keywordly apart from many other keyword tools.

Here's a quick look at what Keywordly can do:

• Keyword research for various platforms (Google Ads, Bing Ads, Amazon, Reddit, Quora)

• Competitor keyword gap analysis

• Brand visibility tracking across language models

• Content optimization suggestions for AI

• Topic cluster creation

The shift towards AI understanding content means we need tools that can measure and improve our presence in AI-generated answers, not just search engine results. Keywordly seems to be building features to address this emerging need.

Keywordly is still a relatively new tool, but the team behind it seems pretty responsive to user feedback. They're actively developing it, which is a good sign for its future. If you're looking to get ahead of the curve with Generative Engine Optimization, Keywordly is definitely worth checking out.

10. Frase

Frase is a pretty neat tool that helps you get your content to rank well, and it's not just for traditional search engines anymore. It's designed to help you create content that AI search engines, like ChatGPT and Perplexity, will actually cite. That's a big deal these days, right? The whole idea is to cut down the time you spend researching. Instead of hours, Frase aims to get you that information in just minutes.

It works by looking at what's already ranking high on Google for your topic. Then, it breaks down what those top competitors are doing. You get to see what topics they cover, what questions people are asking, and which keywords they're using. Frase even helps you create AI-generated outlines based on this research, which is supposed to make your content better than the competition's.

Here’s a quick look at how it helps:

• Research Competitors: Quickly see what's working for others.

• AI-Generated Outlines: Get a head start on structuring your content.

• Real-time Optimization: Write with immediate feedback on your SEO score.

• GEO Optimization: Adapt your content for AI search engines.

The platform guides you through the process, making it easier to create content that performs well. It’s built for content teams, marketers, and writers, not just tech wizards. You write in their editor, and it gives you tips on your SEO score and readability as you go. Plus, things like schema markup and meta tags are handled automatically.

Frase aims to simplify the entire content creation workflow, from initial keyword research to having a fully optimized piece ready for publishing. It’s about making the process faster and more effective, especially with the rise of AI in search.

They offer a free trial, which is pretty cool. You get full access to all the features, including the AI writer, SEO editor, and the GEO optimization engine. No credit card is needed to start, and you can cancel anytime. If you decide to stick with it, plans start at a reasonable price. It’s definitely worth checking out if you want to improve your content optimization and keep up with how search is changing.

Want to know more about how we can help your business grow? We offer a free audit to show you exactly where you can improve. Visit our website today to claim your free audit and start seeing results!

Wrapping It Up

So, we've looked at a bunch of AI tools that can help you get a handle on keywords and where you stand in search results. It’s pretty clear that AI is changing how we find things online, and staying visible is key. Tools like Rankability, Keywordly, and SE Ranking are built to help you see how you show up in places like ChatGPT and Google's AI Overviews. Remember, it's not just about having the fanciest dashboard; it's about using the data these tools give you to make smart moves. Keep an eye on what works, test things out, and don't forget that good, helpful content is still the name of the game. The landscape is always shifting, but by using these AI assistants, you'll be in a much better spot to keep your website seen and relevant.

Frequently Asked Questions

What is AI for keywords and rankings?

AI for keywords and rankings means using smart computer programs (AI) to help you find the best words (keywords) for your website and make sure your site shows up high in search results, especially with new AI search features. These tools help you understand what people are searching for and how to make your content visible to them.

Can AI content hurt my website's ranking?

Based on studies, content made with AI doesn't automatically hurt your ranking on Google. What matters most is if the content is helpful, relevant to what people are looking for, and well-organized. If your AI-generated content is high quality, it can rank well.

How can AI help with keyword research?

AI tools are great for getting lots of keyword ideas quickly, especially when you're starting. They can suggest many words related to your main topic. However, for detailed information like how many people search for a keyword or how hard it is to rank for, you might still need other SEO tools.

What are AI Overviews and AI Mode?

AI Overviews are the quick answers Google sometimes shows at the top of search results, generated by AI. AI Mode (or similar features on platforms like ChatGPT and Perplexity) is when AI directly answers your questions. Many new tools help you see if your website appears in these AI-generated answers.

Which AI tools are best for tracking my brand's visibility in AI search?

Several tools like Rankability, Surfer AI Tracker, Keyword.com AI Tracker, SE Ranking AI Overview Tracker, Nightwatch LLM Tracking, Writesonic GEO, Otterly AI, Koala AI, Keywordly, and Frase are designed to help you track how often your brand is mentioned in AI search results. Each has different features and prices.

Do I need expensive tools to use AI for SEO?

Not necessarily. While some advanced tools can be pricey, there are also free options and different pricing levels to fit your budget and needs. The key is to find a tool that helps you understand and act on AI search trends, rather than just having the most expensive dashboard.